IDEAS AT HOME
Affordable tips, trends and inspiration to keep your home beautiful, tidy and safe
I’ve always been very house-proud and truly believed that a happy, beautiful and organized home is the recipe for a blissful life. Fortunately, working with a home retail chain gives me the opportunity to express this sentiment in my life and my job.
My work allows me ample opportunity to talk, think and breathe a happy home with fellow enthusiasts, which is a great high. Also, having open access to trade secrets and DIY tips and tricks is a big plus that can help to turn any home into something special. It’s this advantage that I wanted to share with you through the House Proud blog.

As an industry insider I have come to a few realizations: firstly, that inspiration shouldn’t be hard to implement; creativity can never be labelled too curious; and a happy home is about giving my customers the freedom and choice to explore their preferences. This learning forms the mandate and the mantra of this blog.
House Proud will inspire you to experiment and be your constant companion while you explore. This handy guide will not only advise, consult and deliberate but will also shower you with heaps of ideas and adaptations. Here you will find ways of making your aspirations achievable. With House Proud you will discover that a beautiful home isn’t restricted to the pages of a décor magazine. After all, it’s a natural inclination to make a fuss over the place you call your own. I know, because I do at every opportunity.
Making your space into a home is not always about fancy frills. Sometimes the smallest idea can make the biggest impact. But, that’s not to say you can’t indulge – who isn’t after that piece of furniture that makes a statement? At this forum, such sentiments are respected, adored and conferred.
House Proud is the go to guide for all things homely: from transforming your little girl’s room into a teenager’s hub; organizing the perfect patio party; to keeping up with the trendiest home hues. Packed with tips, trends, storage ideas, ways to entertain guests and safety guidelines, House Proud is waiting to be unfurled into your living space. After all, ideas are nothing if they’re not for every day and everyone.
This is what makes us House Proud and happy. Here’s hoping it does the same for you.
Aarti Jagtiani